PTC acquires ioxp for cognitive AR

Sep 23, 2020 | Hot Topics

I saw this on Ralf Steck’s blog just now and verified it on PTC Germany’s website:

PTC has acquired German start-up ioxp to for its cognitive AR and AI technologies. Ralf says that

ioxp is a spin-off of the German Research Center for Artificial Intelligence (DFKI) and a pioneer in the field of video-based augmented reality. The Mannheim-based company offers cognitive AR and AI solutions for knowledge transfer, training and quality assurance … PTC plans to integrate ioxp technology to validate and verify process instructions into its Enterprise AR solution suite. This functionality will support critical manufacturing, assembly, inspection, and service use cases, improve workers’ experience and enable companies to more effectively ensure that quality assurance standards are met.

Details of the transaction were not disclosed.

As I understand it, cognitive AR automatically generates content, by observing actions and recording them. Say you want to create operating instructions for a piece of equipment and think AR is the most useful way to show those to a new colleague. Cognitive AR watches a skilled operator perform the task and then generates the AR instructions. IBM calls this ‘cognitive operations guidance” and says it “can recognize what’s in the devices’ field of view, answer questions, and even understand and ask about what you’re gesturing toward – the leaky pipe under the sink on the left. This technology has the potential to simplify and clarify many types of interactions in daily life, for consumers and in industry”.

Will post again if/when I learn more!