Nemetschek ups rendering with Redshift

Apr 9, 2019 | Hot Topics

The Nemetschek Group just announced that its Maxon subsidiary has acquired Redshift Rendering Technologies, maker of the Redshift rendering engine. Redshift (the tech) is a GPU-accelerated renderer that’s available as a plugin to Maxon’s own Cinema 4D as well Autodesk Maya and 3DS Max, and other 3D applications. The company was founded in 2012 in Newport Beach, California by three techies who saw the potential of GPUs to dramatically speed up game engines, renderers and associated workflows.

Maxon CEO David McGavran said that “Rendering can be the most time consuming and demanding aspect of 3D content creation. Redshift’s speed and efficiency combined with Cinema 4D’s responsive workflow make it a perfect match for our solution portfolio. The combination of Cinema 4D and Redshift will bring an unprecedented accessibility, efficiency and reliability to 3D production and will save time and money for artists.”

From Nemetschek’s perspective, this is a natural buildout of its Maxon brand. The parent company acquired the outstanding 30% of Maxon last year and put in place new leadership, so “this acquisition is the next important step to fully capture the great growth potential for Maxon in the Media & Entertainment industry and Nemetschek’s core markets in the AEC industry,” said Patrik Heider, Spokesman and CFOO of the Nemetschek Group.

The purchase price was not announced,

The title image is from Redshift’s gallery and is titled “Nürburgring (Humster challenge)” by Redshift.