Autodesk just announced that it’s acquiring Shotgun Software, a developer of cloud-based production tracking, review, and asset management software for the media and gaming world. Terms of the acquisition were not disclosed.
Autodesk says Shotgun has 500 customers, including some of the world’s leading production studios. I had not previously heard of Shotgun, but it appears to be a sort of asset and project management tool for the film world: organizing production details like assigning crews to projects, tracking shots and images and creating playback playlists, managing annotations and getting them out to the artists.
Autodesk’s Chris Bradshaw, SVP Media & Entertainment, said in a press release that Shotgun will “accelerate Autodesk’s efforts to deliver solutions that help our creative customers solve the critical problem of operating more efficiently by collaborating globally to deliver increasingly complex productions on time and budget. Shotgun brings deep expertise and industry-leading technology in cloud products and production management, so we welcome the team, customers and community to Autodesk.”
The current Shotgun team will join Autodesk.
Autodesk’s acquisitions usually have broader applicability than we might first think. It’s certainly possible that some of the features that make Shotgun attractive to the media world will find their way into engineering- and design-related offerings. Whether that eventually happens or not, Shotgun broadens the M&E portfolio into project management, likely in an attempt to get that division back to growth.