Working with your reseller isn’t about the transaction

As you may know, I’ve been blogging over at the PTC Creo website every couple of weeks. This week’s post is all about how to get the most out of your relationship with your resellers. Yes, they sell you stuff, but the good ones are so much more than order takers. Do your due diligence — the odds are that you have a choice in which reseller to partner with. Find one that understands your business, has clients like you (or what you want to become), and can help you get the most out of your software investment. Head on over and get in on the conversation. The logo above is PTC’s, but the blog post is general and applies to all types of software and vendors.