A couple of people have asked about the tagline, Strategic Discovery. Yes, it sounds legal (discovery is the process by which each side in a suit learns what the other side knows). But it also means that the research I do is used to make long-term and far-reaching decisions. That what I discover should be used strategically. It’s one thing to know that a market is $XX billion big, and that a company has yy% share. It’s a completely different thing to take action based on that data: Should we acquire to grow revenue and therefore share? What portion of a market is growing and why — and what should we do about that?
The reality is that all businesses are limited in what markets they can go after. They often have limited resources to enter new arenas and therefore need to focus in order to do well. Strategic discovery helps.