First, Noesis. LMS created Noesis in 2003 to develop a market for OPTIMUS, its process integration and optimization product, outside LMS’ historic automotive and aerospace core. Noesis did succeed in putting OPTIMUS into use in industries as diverse as electronics, telecom and process but apparently was not as successful as LMS had planned. LMS’ press release about the sale indicates that Cybernet Systems was its most important reseller. LMS customers will continue to gain access to OPTIMUS as part of LMS Virtual.Lab and LMS Imagine.Lab and Cybernet/Noesis will integrate future updates of OPTIMUS technology in these two platforms.
In commenting on the sale, LMS CEO Dr. Urbain Vandeurzen, said that the sale of Noesis “strengthens [LMS’] commitment to innovate its core products and … concentrate our forward strategy on the paradigm shift in our core business. Our partners in automotive, aerospace and other mechanical industries need us to focus our energy on innovative solutions and services for hybrid engineering and the next revolution: model-based systems engineering.” That last bit about MBSE ties into the Emmeskay deal – stay tuned.
You’ve heard of Cybernet — you just don’t know it. The company was formed in 1967 as the Japanese subsidiary of Control Data Corp. and began offering “scientific computing” services in 1980 under the Cybernet brand. In 1989, Kobe Steel acquired Cybernet from Control Data, then sold it to Fujisoft in 1999. The company is now listed on the Tokyo Stock Exchange and has steadily added brands to its offerings. Today, it represents ANSYS, Ensight and Dynaform, among many others in Japan, China and Taiwan. In 2009 Cybernet defined an acquisition strategy that would extend its own software product sales — and shortly thereafter acquired Waterloo Maple in a strategic move to globally expanding its CAE software business. The Noesis acquisition is clearly the latest step in that plan.
Emmeskay, Inc. was founded in 1998 and provides systems modeling and controls development technology for the automotive, alternative energy and biomedical markets. Dr. Swaminathan Gopalswamy, CEO of Emmeskay, said in a press release, “We were looking for a strategic partner to accelerate and broaden our strong existing relationship with our international customers like Toyota, General Motors, Denso and others. Our extensive experience across engineering domains, modeling approaches, tools and advanced analysis methods will enable LMS to deliver world-wide high-quality technical solutions to challenging, multi-disciplinary problems. By leveraging our mutual domain expertise, practical modeling experience, and a structured requirements-driven modeling process, I think we can safely say that LMS International is the strategic partner we were looking for.” Dr. Gopalswamy will join LMS as Vice President, Business Development MBSE.
How will Emmeskay’s products fit into LMS’ portfolio? “The Emmeskay acquisition will complement LMS Imagine.Lab AMESim, our market-leading platform for physics-based simulation, with a collaborative systems engineering platform. This platform includes a new solution for system data management, LMS Imagine.Lab SysDM, designed for managing system engineering data and models from LMS Imagine.Lab AMESim, Modelica and [The Mathworks’] Simulink. LMS Imagine.Lab SysDM provides a collaborative backbone for mechatronic systems engineering, supporting physics-based system simulation and model-based controls engineering,” said Dr. Jan Leuridan, LMS Executive Vice President and Chief Technical Officer.
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