Webinars 103: Is anybody listening?

I’ve been blogging a lot about webinars and for good reason: they are an effective way to get the message out to an interested audience at a very user-friendly cost. But what happens if no one shows up? As so often happens, the conversation started about something...

Social media changes some of the rules

In business school we were taught that businesses should engage with prospects in a systematic, organized way, moving them through a standard set of steps to purchase:awareness –> consideration –> preference –> trial –> purchase.The Internet...

Webinars 102

Do you follow up? Your competition does. A year ago, in Webinars 101, I listed 7 things companies could do to improve the effectiveness of their webinar-based marketing campaigns. Unfortunately, many companies using webinars to reach out to customers and prospects...

AU Virtual: just like being there?

I’ve been to a number of Autodesk University events in Las Vegas, and can tell you that they are HUGE. Last year, around 10,000 people crammed into the convention center attached to the Palazzo and Venetian Hotels, attending the handful of keynotes, dozens of...

What makes good Twitter?

Week two (week one) in the Twitterverse is a study in contradictions. There’s almost nothing of a PLMish nature to report; none of the vendors I elected to follow tweeted anything of substance while companies more experienced in interacting this way did post...

Social media the answer to PLM marketing budgets?

At a time when it is more expensive than ever to rely on traditional marketing outlets like user meetings, mailings, magazine ads and call centers, the perceived “free” nature of online marketing is very appealing. Do PLM/design/engineering/analysis software buyers...

Every PLM vendor hearts unemployed engineers and designers!

A bit of an editorial: After yesterday’s barrage of offers of help for unemployed designers andengineers (following the trickle of offers earlier in the year), I asked around to see if anyother vendors were embarking on similar programs. I somehow missed...

Bentley moves user conference online

It’s official: citing cuts in its customers’ travel budgets, Bentley has moved its userconference online, reframing the content as a series of webinars. Given the cost toBentley to stage the annual extravaganza, this only makes sense, as its revenue is...

Autodesk’s plans for Algor shaping up nicely

I recently had a long chat with Autodesk’s Amy Bunszel, product marketing manager inthe Manufacturing Solutions Division(MSD), about the company’s plans for Algor.First of all, all Algor employees will remain in Pittsburgh. Mike Bussler, founder of...

Webinars 101

I get to/choose to attend lots of webinars, seminars hosted on-line to demonstrate technology, inform participants of new releases or teach attendees about a particular subject. Webinars are invariably interesting, but some organizations are FAR better than others at...