Schnitger Corporation

Strategic Discovery — Market Research & Insight

Measuring: Are you #1 or #2?

This is the second in a series of posts exploring business metrics and their usefulness in the engineering software space. This article focuses on two types of external metrics companies can use to measure their market success: market share and category penetration....

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You get what you measure

An interesting tweet came across the Twitter timeline today: “Most important reason to measure - to know what's working and what's not“ from @abelniak retweeting @amyblack and it got me thinking. Knowing what’s working and what isn’t is probably the most critical part...

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Discount pricing: A bad idea

Note, 02 February 2010: Since posting this yesterday, I’ve been informed by Kubotek that these deals were for 2009, and are no longer offered. Check with them for current offerings and pricing. Kubotek also tells me that they an “awesome year end and the best year...

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Social media changes some of the rules

In business school we were taught that businesses should engage with prospects in a systematic, organized way, moving them through a standard set of steps to purchase:awareness --> consideration --> preference --> trial --> purchase.The Internet and the access is...

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PTC reports solid December quarter, license up 48%

PTC just reported results for the fiscal first quarter. Quick points: • Q1 revenue of $258 million, up 8%, driven by license growth of 48% • PLM license revenue was $45 million, up 143% year-over-year • PTC reports a slight year-over-year decline in maintenance and...

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Mentor Graphics trying to make a splash with CFD

Mentor Graphics bought boutique CFD house Flomerics in 2008 to strengthen its offerings in the printed circuit board (PCB) and accelerate its entrance into markets outside the traditional (and volatile) electronics space. Before it became Mentor Graphics’ Mechanical...

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AVEVA says recent performance is “Satisfactory”

In the opening salvo of earnings reports in the greater PLM universe, AVEVA Group today issued an interim statement saying that its performance since October 2009 is “satisfactory” as the company has seen resilience in the oil, gas and power segments, especially in...

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SAP blinks, delays maintenance hike

You just gotta love spin: “In a demonstration of its commitment to customer satisfaction, SAP [on January 14] announced the introduction of a comprehensive, tiered support model” that leaves 2010 pricing at 2009 levels. Recall that SAP tried to move all customers to a...

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