You get what you measure

An interesting tweet came across the Twitter timeline today: “Most important reason to measure – to know what’s working and what’s not“ from @abelniak retweeting @amyblack and it got me thinking. Knowing what’s working and what isn’t is probably the...

Social media changes some of the rules

In business school we were taught that businesses should engage with prospects in a systematic, organized way, moving them through a standard set of steps to purchase: awareness –> consideration –> preference –> trial –> purchase. The Internet...

Are you social?

It’s been a while since I’ve blogged about PLM’s efforts to engage in social media, so it’s time for an update. On a somewhat depressing note, not that much has changed. Yet. And that’s the good news: a number of PLM companies are still in the watching phase, trying...

Hmm … CFD results via Twitter

Every so often, someone comes along and does something I honestly would not have thought of: Symscape, a UK CAE vendor, announced recently that release 2.0.1 of its Caedium product includes “the world’s first automated simulation telemetry system for posting...

Twitter Top 10

As many of you know, I’ve been experimenting on Twitter: checking out what the PLM companies are doing (not much) and trying to figure out who is doing Twitter well, with a view to getting that out there so that everyone can start off strong. Here are my top 10 dos...

Three tools to measure Twitter success

Many companies look at hits on a website, clickthroughs from advertising, numbers of “friends” and mentions in blogs (to name just a few) to measure the success of online activities. I’m not sure that these are meaningful, but how can you evaluate success without some...

What makes good Twitter?

Week two (week one) in the Twitterverse is a study in contradictions. There’s almost nothing of a PLMish nature to report; none of the vendors I elected to follow tweeted anything of substance while companies more experienced in interacting this way did post...

Microblogging here to stay?

Wow. The Wall Street Journal says that Twitter is about to close a $100 million round of new venture capital funding that will value the company at $1 billion. The real problem, of course is that Twitter has yet to generate revenue or prove that it has any sort of...

Adventures in the Twitter world

Since I wrote earlier in the week about PLM and social media, I decided to step up to the bat and join Twitter. Signing up for the account was ridiculously easy — which is why you occasionally see a celebrity announcing “that’s not me!” You might want to take a...
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