Schnitger Corporation

Strategic Discovery — Market Insight

Coffee and usability

I'll admit it: I go to Starbucks. Last year, in an effort to figure out why coffee sales were slumping, Starbucks asked non-customers what it would take to get them to buy Starbucks coffee and learned that these folks required a milder, less acidic blend. Enter...

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And the big get bigger

What did I write last week about the opportunity in PLM for small companies to innovate -- and ultimately be gobbled up by a giant? Dassault Systemes announced yesterday that it was buying Engineous Software, a "market leader in process automation, integration and...

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