Strategic discovery?

A couple of people have asked about the tagline, Strategic Discovery. Yes, it sounds legal (discovery is the process by which each side in a suit learns what the other side knows). But it also means that the research I do is used to make long-term and far-reaching...

Coffee and usability

I’ll admit it: I go to Starbucks. Last year, in an effort to figure out why coffee sales were slumping, Starbucks asked non-customers what it would take to get them to buy Starbucks coffee and learned that these folks required a milder, less acidic blend. Enter...

And the big get bigger

What did I write last week about the opportunity in PLM for small companies to innovate — and ultimately be gobbled up by a giant? Dassault Systemes announced yesterday that it was buying Engineous Software, a “market leader in process automation,...