PTC: refreshing candor, good results

At the end of the March earnings call, we were left with a couple of questions about PTC. First, can the company improve its sales methodology — forecasting through closing — so that the missed opportunities that bedeviled last quarter don’t continue? Second, big deals often make up a significant portion of revenue — can PTC wean itself from this unpredictable revenue stream? And, finally, how are customers responding to the idea that PTC now sells 5 distinct products, often to different audiences within each customer account?

PTC started to answer these questions with the June quarter earnings release. That mega deal still hasn’t closed and PTC isn’t counting on it any time soon. It’s working to put its sales management into salesforce.com for better visibility and planning, and ramping up sales effectiveness training. CEO Jim Heppelmann says that customers are responding to the broader offering, and that SLM revenue was “strong” while ALM (aka MKS) revenue “met expectations”. [I think we start getting more detail on how the new products are doing, from a revenue perspective, at the start of fiscal 2013. -- Ed.]

The details:

PTC also updated its guidance for the September quarter, its fiscal fourth. It now anticipates revenue of $320 million to $335 million, including license revenue of between $100 million and $115 million. That brings FY2012 to total revenue of $1,252 million to $1,267 million. This is a slight downward tweak and narrowing of the guidance, and reflects currency changes rather than any product or market effects.

Why did I mention the guidance so often in the financial details? Because PTC needs to prove to investors is that its guidance is meaningful and is based on a sound reckoning of deal size and timing (which deals in its pipeline are likely to close within a given period). The issues identified in the March earnings seemed to center on inflated expectations and ambitious dates. Coming in at the top end of guidance indicates that PTC is conservative in its forecasts, but pretty much on target. That predictability and the fact that PTC blew by its forecasts for earnings per share led investors to bid up the share price by as much as 17% today — impressive.

CEO Jim Heppelmann was remarkably candid on the earnings call, labeling various areas of the business “unimpressive” or “lackluster” and describing how the management team intends to address each shortcoming. High on his list is to improve sales productivity — as one analyst on the call pointed out, PTC now has 26% more sales people than a year ago, yet revenue isn’t up a commensurate amount. Part of the problem is the reps have a much broader portfolio of products to sell, and need to learn how to make a pitch that combines PLM and CAD — and, where appropriate, the newer Application Lifecycle Management (ALM), Services Lifecycle Management (SLM) and Supply Chain Management (SCM) offerings. Too, they need to figure out how to get to those buyers within their traditional clients. These are all things PTC can fix, tough they do take time. [See my post on PTC's recent user conference, where I try to explain how it all fits together.]

Mr. Heppelmann’s candor is refreshing — too often, CEOs insist on finding the bright, shiny pearls rather than just admitting the obvious: that not all is perfection. While I like the diversification strategy into adjacent areas like SLM and ALM, I am really interested to see if CAD license revenue picks up. It was only a year ago that PTC was pleasantly surprised (and sounded a bit overwhelmed) by the growth of that part of the business. Back then, Mr. Heppelmann said of CAD license growth, “if we can get [all parts of the business] firing together, this is a different company”. So true.

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